Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Write your own job description first as the agency owner (SAGA)
- Characteristics of a Build to Own Agency (SAGA)
- The 5 Stages of Business Development in Client Services (Agency Management Institute)
- Why PR Awards Matter and How To Win Them: Best Practices From PR Pros (Solo PR Pro)
- Seven Tips for Communicators to Prepare for What’s Next (Spin Sucks)
Podcast Episodes
- Sharing your agency’s internal work product with clients (The Agency Leadership Podcast)
- Designing Your Service Offerings (2Bobs)
- The Untold Story of Navigating Clients Through Thorny Topics (That Solo Life)
- Empowering women as agency owners with Christy Hiler (Build a Better Agency)
- Marcel Petitpas on Trends in Agency Profitability (The Digital Agency Growth Podcast)
- Financials for Agencies – With Jon Morris (The Digital Agency Show)
- How to Charge for Strategy, with Karley Cunningham (The Innovative Agency)
- Why Raising Digital Agency Prices Won’t Scare Away the Right Clients (The Smart Agency Master Class)
- Preparing for the inevitable (Spin Sucks)