Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The Agency/Marketer Chasm: Non-Marketing Spending (RSW/US)
- Using the PESO Model™ to Build Your Internal News Organization (Spin Sucks)
- 5 Ways to Reinvigorate Your Solo Business (Solo PR Pro)
- Here’s How to Create Your Video Marketing Budget for 2023 (Spin Sucks)
Podcast Episodes
- Beware of dangerous agency RFP terms and conditions (Agency Leadership Podcast)
- The One Thing We Can Control: Owned Media (Spin Sucks)
- Succession Planning for Your Stuff (That Solo Life)
- Buying Back Your Time, with Dan Martell (The Agency Profit Podcast)
- Making onboarding and training SOPs painless with Jennifer Smith (Build a Better Agency)
- John Azoni on Building a B2B Content Subscription Model (The Digital Agency Growth Podcast)
- Niching Down and Scaling Up to a 7-Figure Agency (The Digital Agency Show)
- The social media press release redux (For Immediate Release)
- How to Make More Money Using AI Tools to Create Content for Agency Clients (Smart Agency Master Class)
Videos
- Getting ready to hire your first agency employee (Small Agency Talk Show)
- Love your niche (Agency Management Institute)