Below are some articles, blog posts, and podcasts that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How agencies can integrate media intelligence with annual planning (SAGA)
- Brands, Agencies, and The Currency Of Resiliency (RSW/US)
- Weber introduces AI Accelerator (PR Week)
- Insights Unleashed: Unveiling the Best Agency Reports of the Year (Parakeeto)
- Charting the Course for Communications In an AI-Driven Era (Spin Sucks)
- How To Brighten Remote Team Spirits! (Bureau of Digital)
- Real Chemistry eliminates 3% of its workforce (PR Week)
- Google Lighthouse Metrics to Track for Client SEO Success (Agency Analytics)
- The Scoop: Layoffs come for both legacy and new media outlets (PR Daily)
- How do you approach end-of-year planning? (Anchor Advisors)
- Boost Your Income Without Raising Rates (Solo PR Pro)
Podcast Episodes
- How to motivate your agency’s freelancers (Agency Leadership Podcast)
- Everyone is Amazing! Does Your PR Biz Need Personal Branding? (That Solo Life)
- Corporate Sales Mastery: Expert Tips on Transparent Selling for Business Success, with Jess Lorimer (The Personal Brand Entrepreneur Show)
- The Key to Winning Agency Clients, with Joe Koufman (The Innovative Agency Podcast)
- Constrained by Artificial Boundaries (2Bobs)
- Mastering Executive Communications: Lessons from OpenAI (Spin Sucks)
- Embrace Content Creation and Stop Marketing Yourself Last with Jon LaClare (Smart Agency Master Class)
- Leading the Brilliant Rebellion – With Melanie Spring (The Digital Agency Show)