Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The difference between agency owner compensation and profits (SAGA)
- 3 Metrics Behind a Sound Marketing Agency Financial Model (Parakeeto)
- The RFP: Do We…or Don’t We? That Is the Question (Spin Sucks)
- In-house agencies in flux? Maybe not? Always? (RSW/US)
- How Do You Know When It’s Time to Sell? (David C. Baker)
- The Best of the Best from Our January Newsletters (Bureau of Digital)
- 3 Ways You Can Pivot Your Business to Accelerate Your Growth (Agency Management Institute)
Podcast Episodes
- Relying on third parties to deliver agency services (Agency Leadership Podcast)
- The Problem with RFPs (Spin Sucks)
- New Year, New Clients: Business Development for 2023 (That Solo Life)
- Secret Tradecraft of Elite Advisors (2Bobs)
- Phillip McMillan on The 15-Year Journey to Becoming a Specialized Agency (The Digital Agency Growth Podcast)
- AI and ChatGPT Roundtable (The Digital Agency Show)
- Shel Holtz – Embracing ChatGPT for internal comms (EE Voice)
- Suring Up Your Pipeline by Tracking Key Metrics, with Jody Grunden (The Innovative Agency)
- How to Charge More by Increasing Confidence and Implementing the Luxury Model (Smart Agency Master Class)
Videos
- It’s resolution time (Agency Management Institute)