Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The 2024 salary guide is here (Bureau of Digital)
- Why Marketers Decide To Review New Agencies (RSW/US)
- All sales come from conversations. (Anchor Advisors)
- From Solo PR Pro to Agency and Back Again (Solo PR Pro)
- Working With A Maverick (Punctuation)
- 7 Agency Growth Mistakes To Avoid When Scaling Fast (AgencyAnalytics)
- 10 Essential Ways PR Pros Can Make an IPO Successful (Spin Sucks)
Podcast Episodes
- How to Increase Tax Efficiency in your Agency, with Craig Cody (The Agency Profit Podcast)
- Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated (The Digital Agency Growth Podcast)
- How to Stand Out on LinkedIn with Nicole Osborne (Smart Agency Master Class)
- Unlocking the Essence of True Thought Leadership (Spin Sucks)
- Trend Chasing, Taylor Swift and Why Everyone Needs to Calm Down (That Solo Life)
- Marketing your Personal Mission, with Beth Miller (The Personal Brand Business Show)
Videos
- Should I Proceed To The Proposal Stage If The Client Can’t Afford Us? (Win Without Pitching)
AI in Focus
- The Impact of AI on Agency Business Models (The Innovative Agency)
- Sentiment analysis, risk mitigation, or Big Brother surveillance? (For Immediate Release)
- The Scoop: OpenAI reveals text-to-video tool, Sora. Will anything ever be the same? (PR Daily)