Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Stop Sending Proposals! Increase Your Win Rate With This Trick (Spin Sucks)
- Cynefin: a tool to help you think (Anchor Advisors)
- Prospect Ghosting You? Use this ghosting schedule to follow up. (RSW/US)
- Stuck in the Weeds? Let’s get unstuck together. (Bureau of Digital)
- How To Get More SEO Clients? 20 Experts Chime In (AgencyAnalytics)
- How to Talk About Scope Creep (David C. Baker)
Podcast Episodes
- Winning Business Without Proposals (Spin Sucks)
- In Celebration of Women (That Solo Life)
- How to Keep your Team Motivated to Track Time, with Karsten Rasmussen (The Agency Profit Podcast)
- Hitting a 90% Close Rate With Strategy and Focus (The Digital Agency Show)
- Anna Griffin on marketing in uncertain times (FIR B2B)
- Writing the Perfect Proposal, with Joe Ardeeser (The Innovative Agency)
- Unlocking the Power of AI for Creatives and Agencies (Smart Agency Master Class)
- Saying No is a Biz Dev Strategy, with Corey Quinn (Thrive)
- CHAT GPT BONANZA: How To Cash In On the AI Gold Rush (The Agency Hour Podcast)
Videos
- How do we grab the client’s attention at the start of a pitch meeting? (The Sutter Company)
- Employee anniversaries (Agency Management Institute)