Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How to think about time when selling your agency’s services (SAGA)
- How to Become a Better Brand Storyteller (Spin Sucks)
- No Contract, No Service – Why You Need to Get It In Writing (Solo PR Pro)
- Could AI Be the Key to a Four-Day Workweek? (Bureau of Digital)
- Weave Your Past Experience Into One (Of Many) Options for Success (David C. Baker)
- Project vs. Retainer Pricing: Which Is Right for Your Agency? (Agency Analytics)
- And because here at SAGA we are huge Succession fans: What Succession Gets Right (and Wrong) about Communications (PR News)
Podcast Episodes
- Helping agency employees to improve their PR skills (SAGA)
- Staying in Your Lane with Katy Boos (That Solo Life)
- Jumpstarting your agency’s business development (featuring Adam Graham) (SAGA)
- Why We Suck at Negotiating (2Bobs)
- Fit with small, steady steps (Trailblazer fm Podcast)
- Simon Severino on Doubling Your Agency’s Sales Through Sprints (The Digital Agency Growth Podcast)
- Transitioning from Freelance Work to a Happy, Women-Powered Agency (The Digital Agency Show)
- Post once, socialize everywhere (For Immediate Release)
- Virtual Agency Ownership Playbook, with Peter Sayn-Wittgenstein (The Innovative Agency Podcast)
- How Important is a Personal Brand to Agency Growth? (Smart Agency Master Class)
Videos
- Cut to the Chase with Kelly Callahan-Poe, President of Williams Whittle (RSW/US)
- Don’t hurt yourself! (Agency Management Institute)