Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- You’ve Got Your Prospect’s Undivided Attention. Now, What Do You Tell Them About Your Agency? (Sutter)
- Sales Trends From 100+ Agencies (Bureau of Digital)
- Do you practice? (Anchor Advisors)
- Say No to Bad Clients in 2024 (Solo PR Pro)
- Your Scarcity Mindset Creates Chaos (Punctuation)
- 4 Marketing Lessons From the 2024 Super Bowl (AgencyAnalytics)
- Getting the Most Out of Your Marketing Videos in 2024 (Spin Sucks)
Podcast Episodes
- Avoiding time-wasting in your agency (Agency Leadership Podcast)
- Attending the Way (2Bobs)
- How Kasim Aslam’s Agency Became the World Authority on Google Ads (Smart Agency Master Class)
- Maximizing Your Owned Media Strategy with the PESO Model™ (Spin Sucks)
- Small Budget PR (That Solo Life)
- Success loves confidence, with Jasmine Sawaged (The Personal Brand Business Show)
Videos
- Sales mindset, bizdev roles, growth metrics, and tools (Sakas and Company)
- You can’t carry the load forever (Agency Management Institute)
AI in Focus
- Is AI too generic a label? (For Immediate Release)
- AI for communicators: What’s new and what’s next (PR Daily)
- How PR is moving from experimenting to implementing with generative AI (PR Week)
- Step-by-step tips on using AI for social media content from BU’s social director (PR Daily)