Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The New Business Team Is All Here-Not Always A Good Thing (RSW/US)
- Retain new employees with my Employee Onboarding checklist for agencies (Sakas and Company)
- 5 Tips for Working with the Media in 2022 (Solo PR Pro)
- 14 Cognitive Biases Which Affect Your Communications Plan (Spin Sucks)
- You only have so many seats on the bus (Agency Management Institute)
- You Are Not Alone: Many Management Struggles Are Similar (David C. Baker)
- Joining a Mastermind Group Could Be Your Best Career Decision (Spin Sucks)
Podcast Episodes
- Letting go as an agency owner (The Agency Leadership Podcast)
- Secrets Behind the Killer Website (2Bobs)
- How to Use Analytics to Increase ROI (Agency Accelerated)
- Lewis Rothkopf on Measuring your Marketing Efforts (The Digital Agency Growth Podcast)
- How to Test Out a New Niche Instead of Going All-In Right Away (The Smart Agency Master Class)
Videos
- Being present as an agency owner (Small Agency Talk Show)
- How to find a good broker to sell your shop (Bureau of Digital)
- My Agency Did The Work But I Can’t Talk About It | 3 Takeaways (RSW/US)
- Client delegation, SOP documentation, niching, freelancers: Agency Office Hours Q&A with Karl Sakas (Sakas and Company)
- Just Ask Jody: “Is answering RFPs worth the time, money and effort?” (The Sutter Company)
- AM versus PM – Agency Management Tip for Owners (Agency Management Institute)