Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Creativity In a Hybrid World: How to Foster Collaboration (Spin Sucks)
- 5 Quick Tips to Curb Screen Time as a Solo PR Pro (Solo PR Pro)
- Growth goals (Agency Management Institute)
- The Nine Things You Need to Do for Owned Media Success (Spin Sucks)
Podcast Episodes
- Payment terms for agency subcontractors (Agency Leadership Podcast)
- How to manage agency projects for profitable results (Chats with Chip)
- PR Pioneer: Inside the Mind of an Award-Winning Pro (Pitch Please the Podcast)
- Selling to Different Buyer Types (2Bobs)
- Bend, Breathe and Bring Your Best Self to Your Business (That Solo Life)
- When can agency owners sell? with Drew McLellan (Build a Better Agency)
- Shahar Erez on How to Create a Hybrid Workforce (The Digital Agency Growth Podcast)
- Increasing Agency ROI: Conducting & Monetizing Research, with Susan Baier (The Innovative Agency Podcast)
- The PR Week: 4.14.22 – Kim Sample, PR Council (The PR Week Podcast)
- How Smarter Bookkeeping Helps Increase Agency Profitability (The Smart Agency Master Class)
- Building traction as fast as possible (Spin Sucks)
- New creator tools from LinkedIn (For Immediate Release)
Videos
- Smart use of content helps agency business development (Small Agency Talk Show)
- Financial Workshop For Digital Agencies with Summit CPA (Bureau of Digital)
- The Ad Agency Sea of Sameness – How To Steer Clear | 3 Takeaways (RSW/US)
- Agency culture, remote work, succession planning, finances: Agency Office Hours Q&A with Karl Sakas (Sakas & Company)
- 10 + 1 things that are take aways from 10 years of the Bureau – Part 1 (Bureau of Digital)
- Just Ask Jody: “How can an agency owner be less involved in the sales process?” (The Sutter Company)
- Respite – Agency Management Tip for Owners (Agency Management Institute)
- The Marketer’s Edge: Jonah Erbe Interview (RSW/US)
- How to Achieve Perfect Balance Between Excitement Versus Selectivity When Qualifying A New Client (Win Without Pitching)