Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners.
Articles & Blog Posts
- Build Your Grief Leadership Skill to Create Unity and Healing (Spin Sucks)
- What’s your turnover rate these days? (Agency Management Institute)
- Why Your Agency Needs to Define its Success Criteria (Agency Mavericks)
- Be Careful How You Allocate Your “Engagement Units”—They May Not Grow Back (David C. Baker)
- Measuring Agency Business Development Effectiveness (The Sutter Company)
- How MUM from Google Will Change Marketing (Spin Sucks)
Podcast Episodes
- Helping Agencies Improve Their Financial Visibility, With Russell Benaroya (The Agency Profit Podcast)
- Is Content Still Queen? (That Solo Life)
- Rethinking your agency’s sales model with Kevin Snow (Build a Better Agency)
- Cris Rodriguez on Dominating Your Niche (The Digital Agency Growth Podcast)
- Taking Immediate & Decisive Action – With Damien Zamora (The Digital Agency Show)
- Employees vs. NFTs (For Immediate Release)
- Communication for the new business focus on ESG (Circle of Fellows)
- Rising Above the Noise: Producing Podcasts That Get Results (The Innovative Agency Podcast)
- Discovering your difference and making a profit., with Mike Michalowicz (The Personal Brand Entrepreneur Show)
- When It Ain’t Your Grandma’s SEO (The Marketing Agency Leadership Podcast)
- The PR Week: 2.24.2022 – Garrett Marquis, BNY Mellon (The PR Week Podcast)
- Hiring Out-of-State Remote Employees, with Craig Cody (The Progressive Agency Podcast)
- Why Your Agency Needs to Embrace Automation and Artificial Intelligence (The Smart Agency Master Class)
- Navigating the worst times (Spin Sucks)
- Agency Bandwidth Solutions, with Manish Dudharejia (Thrive)
- Rethinking silos (For Immediate Release)
Videos
- The future of events and other agency biz dev tactics (Small Agency Talk Show)
- AMA: What’s the Difference Between a Director of Communications or PR? (Spin Sucks)
- Doing tough conversations well – Agency Management Tip for Owners (Agency Management Institute)
- Why Are Soft Skills So Damn Hard? (Bureau of Digital)
- Are Marketers Disappearing From Trade Shows? (RSW/US)
- How To Stop Being Perceived As A Creative Commodity (Especially In A Crowded Market) (Win Without Pitching)