Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Handle Trolls and Bad Actors with Updated Social Media Moderation (Spin Sucks)
- Agency Tips: How Much To Charge for Local SEO? (AgencyAnalytics)
- Calibrate How Much You Care (David C. Baker)
Podcast Episodes
- Think twice about seeking awards for your agency (Agency Leadership Podcast)
- Keeping the Bad Actors at Bay on Social Media (Spin Sucks)
- Survival of the Smartest: How to Protect your Solo PR Business in Turbulent Times (That Solo Life)
- Reverse Trojan Horse Syndrome (2Bobs)
- Jon Tsourakis on AI, The Recession, and Becoming a Sales-Driven Agency (The Digital Agency Growth Podcast)
- Get Happy Clients with Better Account Management (The Digital Agency Show)
- Return to work mandates damage engagement and productivity (For Immediate Release)
- Balancing Your Outbound Demand Generation Campaigns, with Christian Banach (The Innovative Agency)
- Forecasting financial hurdles & increasing profit margins (The Agency Hour Podcast)