Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Found Money: Why Your Contact Database is a Valuable Asset (and How to Get More Value Out of It) (The Sutter Company)
- Which agency conferences will you attend in 2023? (Sakas and Company)
- Using Trust Signals to Build, Grow, and Protect Your Brand (Spin Sucks)
- What if you started fresh? (Agency Management Institute)
Podcast Episodes
- Why You Should Read Trust Signals (Spin Sucks)
- The Marketing Procurement Problem (2Bobs)
- Soloing Together (That Solo Life)
- Supernatural search engine optimization (Agency Trailblazer Podcast)
- The “Magnificent 7” of leveraging a book to find right-fit clients with Henry DeVries (Build a Better Agency)
- Rachel Gertz on How to Train Effective Project Managers (The Digital Agency Growth Podcast)
- So you want to be a consultant (Circle of Fellows)
- Minimize Your Offering, Maximize Your Growth, with Simon Severino (The Innovative Agency)
- How Can Agencies Avoid the Super Client Trap? (Smart Agency Master Class)
Videos
- Focus on agency employee retention (Small Agency Talk Show)
- Sales Automation Has Replaced Any Sense Of Understanding | 3 Takeaways (RSW/US)
- Slack Overflow by The Bureau (Bureau of Digital)
- Marketer’s Edge Interview With Chris Veillon: Sustainable Food Practices (RSW/US)
- The Innoficiency Problem (Win Without Pitching)
- Unapologetically you (Agency Management Institute)