Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Relationship-Based Client Service: 11 Questions to Ask (Spin Sucks)
- Customer Profitability Analysis: Follow This 5-Step Process (Parakeeto)
- How to Get Paid (On Time) by Your Clients (Solo PR Pro)
- What Your Team Wants You to Know (David C. Baker)
- The Importance of Marketing to Active Military and Veterans (Spin Sucks)
- How to Onboard New Hires to Be Better Advocates for Your Agency (Agency Management Institute)
Podcast Episodes
- Agencies and Twitter in 2022 (Agency Leadership Podcast)
- When Your Engagement Level Drops (2Bobs)
- How Well Do You Know Your Clients? (Spin Sucks)
- The Bird is Free: What this Means for PR Pros (That Solo Life)
- The ultimate guide for investing in star employee retention with Drew McLellan (Build a Better Agency)
- Dave Fink on Day One at Dollar Shave Club and Digitizing Direct Mail (The Digital Agency Growth Podcast)
- Leading Clients Through Digital Transformation (The Digital Agency Show)
- Fuelling your business with video, with Dan Bennett (The Personal Brand Entrepreneur Show)
- Should Your Agency Implement a Four-Day Work Week? (Smart Agency Master Class)
Videos
- Transparency (and context) for agency teams (Small Agency Talk Show)
- Remote hiring, pricing models, self-sufficiency, speaking for lead-gen: Agency Q&A with Karl Sakas (Sakas and Company)