Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Ad Agencies Are Finding New Business Harder To Drive in 2022 (RSW/US)
- For Earned Media Success, Start With Trade Publications (Spin Sucks)
- One Simple Benchmark…That No One Seems To Use (David C. Baker)
- How B2C Marketers Can Use a B2B Content Marketing Approach (Spin Sucks)
Podcast Episodes
- The One Magic Agency Business Metric (Agency Leadership Podcast)
- Ongoing Education about Earned Media (Spin Sucks)
- How to Leverage Productized Services to Increase your Profits, with Greg Hickman (The Agency Profit Podcast)
- Quiet Quitting (That Solo Life)
- I know you’re busy but… (Agency Trailblazer Podcast)
- How does your employee satisfaction stack up? – Agency Edge Research analysis 2022 with Susan Baier (Build A Better Agency)
- Merrick Calmer on Ramping Up New Salespeople (The Digital Agency Growth Podcast)
- Deploy Webinars to Help Your Clients Sell with Joel Erway (The Innovative Agency)
- How to Leverage Relationships to Grow Your Agency Faster (Smart Agency Master Class)
Videos
- Web3 & Me Webinar with Katie Bedford & Ben LeDonni (Bureau of Digital)
- Don’t Send These Emails | 3 Takeaways (RSW/US)
- How To Raise Your Prices With Your Current Clients (Win Without Pitching)