Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Your Ad Agency Tagline Is Not Your Agency Elevator Pitch (RSW/US)
- 8 Vital Agency Metrics & KPIs to Improve Profitability (Parakeeto)
- PR Measurement: Metrics to Use for Success (Spin Sucks)
- 5 Ways You’re Not Controlling the Pitch (and How to Change That) (The Sutter Company)
- Managing the “Deliverables” Dance (David C. Baker)
Podcast Episodes
- Understanding the cost of agency business development (Agency Leadership Podcast)
- The Strategy Behind Defining your Reputation as an Employer, with Bryan Adams (The Agency Profit Podcast)
- Meausuring the Work We Do (Spin Sucks)
- Demystifying remote workers and how they fit into agency culture with Noel Andrews (Build A Better Agency)
- Chris O’Riordan on Building Sales Teams Over Decades (The Digital Agency Growth Podcast)
- Bring In These Unique Angles For Better PR Marketing with Mickie Kennedy (The Digital Agency Show)
- White-labeling in Agencies, with Tim Burke (The Innovative Agency)
- How To Recover from Rapid Agency Growth By Getting Hyper Focused (The Smart Agency Master Class)
Videos
- Agency Resource Planning, AM vs. PM, Hiring Trends, ProfDev Incentives: Agency Q&A with Karl Sakas (Sakas & Company)
- Flippa CEO on the Marketplace of YOU (That Solo Life)
- AE age differences (Agency Management Institute)