Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners.
Articles & Blog Posts
- Questions to ask when defining your ambition for your agency (SAGA)
- Is Gratitude A Noun Or A Verb? (Agency Management Institute)
- Let’s Just Be Frank About This Word of Mouth Thing (David C. Baker)
- High Growth Study 2022: Four Key Advantages Drive Dramatic Growth and Profitability (Hinge Research Institute)
- Your role: Advice for small agency account managers and executives (SAGA)
- How PR Agencies Can Use Paid Media to Scale in 2022 (Commpro)
- What Is the Key to PR Business Success? (Spin Sucks)
Podcast Episodes
- Quick-thinking agencies can help clients in a crisis (The Agency Leadership Podcast)
- Get it in Writing (That Solo Life)
- Rethinking agency biz dev part 1: Find a niche with Drew McLellan (Build a Better Agency)
- What happened in 2021 with business podcasts? (Spin Sucks)
- Why Your Agency Should Always Be Hiring, With Megan Kuethen (The Agency Profit Podcast)
- Tips for Small Agency Challenges, with Chip Griffin (The Progressive Agency Podcast)
- Brent Weaver on Getting Rich in the Deep End (The Digital Agency Growth Podcast)
- Providing Value to Clients by Building Strategic Alliances (The Innovative Agency Podcast)
- Find your purpose, take big chances and live like your life is short, with Richie Norton (The Personal Brand Entrepreneur Show)
- The PR Week: 1/13/2022: Richard Levick, Levick (The PR Week Podcast)
- How Genuine Empathy Can Reduce Agency Churn Rate (The Smart Agency Master Class)
- Accessibility as Agency Opportunity, with Joshua Basile (Thrive)
Videos
- Agency Office Hours: Q&A with agency expert Karl Sakas – January 2022 (Sakas & Company)
- Let’s focus on real change this year (Bureau of Digital)
- Create A Worthy Goal (The Futur)