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Small Agency Growth Alliance

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Search Results for: hourly billing

Chats with Chip

How agencies should think about Wikipedia in 2023 (featuring Bill Beutler)

In this episode, Chip talks with Bill about the evolution of Wikipedia in recent years and how agencies can help their clients navigate the sometimes confusing editing ecosystem without getting themselves into trouble.

Agency Leadership Podcast

Let’s talk about trading time for money

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn't work, but also when you should consider using it.

Management

Setting hourly rates for solo PR & marketing consultants

Discover some basic salary math to calculate the minimum you need to charge to have the money you need.

Small Agency Talk Show

Calculating your agency’s labor costs correctly

Marcel Petitpas of Parakeeto and Chip Griffin of SAGA break down the simplest way to calculate the effective hourly cost for your team members -- and how to use that to analyze your profitability correctly.

Execution

How to build accurate PR agency project budgets

Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts with building out an accurate budget. And it’s easy to overlook hidden expenses, so this process needs to be completed thoroughly to ensure a comprehensive picture of the financial aspects

Newsletter

SAGA Newsletter: Serving your 1 percent

If you buy into my notion that you should help 99 percent of your target audience for free (as I strive to do), then how do you find and serve your 1 percenters that pay the bills?

Webinars

Agency Financial Basics for Employees

It's not just agency owners who need to understand the financial mechanics of their businesses.

Agency Leadership Podcast

Should AI upend your agency business model today?

Chip and Gini argue that agencies should be looking to better integrate AI into their own processes and understanding how it is transforming how their clients approach the challenges that agencies address.

Agency Leadership Podcast

9 ways to price your agency’s services

Maximize client value and profitability by packaging your services correctly

Webinars

Agency Time Tracking Done Right (And Why It Matters)

Time sheets aren’t fun or popular, but they are necessary if you want to maximize the profitability of your agency. Knowing how to best implement time tracking and communicate its value to employees helps to improve the accuracy of your reporting. When it is done right, time tracking doesn’t