What does ChatGPT and generative AI mean for PR agencies?
The reality is that recent developments in artificial intelligence, as seen in tools like ChatGPT, may hint at both promise and peril for communicators.
Execution
The difference between over-delivering and over-servicing agency clients
Most agency leaders want to exceed expectations for their clients – and that should definitely be the goal.
How PR agencies can use the PESO Model to improve client retention
Get better, more consistent results by adding paid, shared, and owned media to the mix.
How to build an agency project budget
The only way to operate profitably is to control costs and price client engagements correctly.
What to consider before adopting a Bring Your Own Device (BYOD) policy
More agencies are allowing or requiring employees to use their own phones and laptops.
How to tame the agency revenue roller coaster
A few simple steps can help make your business journey safer and more enjoyable.
7 reasons clients ignore advice from your agency
Nobody says, “that’s great advice, but I’m going to ignore it.” Understanding the cause of the resistance will improve your agency-client relationships.
Don’t let unused software subscriptions spoil your agency’s profit margins
If your agency tracks spending, audits usage, and establishes standards for software, you will get the benefits of technology — without letting it erode your bottom line.
29+ recommended tools for your agency technology stack
There are lots of software tools that will help you run your agency business better. Here are some of the ones that I like.
How to build accurate PR agency project budgets
Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts with building out an accurate budget. And it’s easy to overlook hidden expenses, so this process needs to be completed thoroughly to ensure a comprehensive picture of the financial aspects of any project. So what should
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.