How PR agencies can use the PESO Model to improve client retention
Get better, more consistent results by adding paid, shared, and owned media to the mix.
Together we identify your most significant challenges and opportunities. Then we develop a plan to address them to help you build an agency business you want to own. Utilizing virtual work sessions, we help you begin to implement change quickly and effectively. Learn more »
Get 1:1 advice, mentorship, and accountability by working collaboratively with Chip Griffin to navigate the management of your Build to Own agency. Regular calls, virtual work sessions, and email consultations get you the help you need whenever you need it. Learn more »
Together we identify your most significant challenges and opportunities. Then we develop a plan to address them to help you build an agency business you want to own. Utilizing virtual work sessions, we help you begin to implement change quickly and effectively. Learn more »
Get 1:1 advice, mentorship, and accountability by working collaboratively with Chip Griffin to navigate the management of your Build to Own agency. Regular calls, virtual work sessions, and email consultations get you the help you need whenever you need it. Learn more »
Get better, more consistent results by adding paid, shared, and owned media to the mix.
The only way to operate profitably is to control costs and price client engagements correctly.
More agencies are allowing or requiring employees to use their own phones and laptops.
A few simple steps can help make your business journey safer and more enjoyable.
Nobody says, “that’s great advice, but I’m going to ignore it.” Understanding the cause of the resistance will improve your agency-client relationships.
If your agency tracks spending, audits usage, and establishes standards for software, you will get the benefits of technology — without letting it erode your bottom line.
There are lots of software tools that will help you run your agency business better. Here are some of the ones that I like.
Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts with building out an accurate budget. And it’s easy to overlook hidden expenses, so this process needs to be completed thoroughly to ensure a comprehensive picture of the financial aspects of any project. So what should
There’s a reason why pilots and others in life-and-death roles rely on repeatable checklists to ensure things get done right. They help us to avoid the tendency to cut corners when we’re in a hurry.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
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P.O. Box 592
Concord, NH 03302