How PR agencies can use the PESO Model to improve client retention
Get better, more consistent results by adding paid, shared, and owned media to the mix.
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Execution
How to build an agency project budget
The only way to operate profitably is to control costs and price client engagements correctly.
What to consider before adopting a Bring Your Own Device (BYOD) policy
More agencies are allowing or requiring employees to use their own phones and laptops.
How to tame the agency revenue roller coaster
A few simple steps can help make your business journey safer and more enjoyable.
7 reasons clients ignore advice from your agency
Nobody says, “that’s great advice, but I’m going to ignore it.” Understanding the cause of the resistance will improve your agency-client relationships.
Don’t let unused software subscriptions spoil your agency’s profit margins
If your agency tracks spending, audits usage, and establishes standards for software, you will get the benefits of technology — without letting it erode your bottom line.
Chip Griffin founded the Small Agency Growth Alliance to help PR and marketing agency owners grow profitably.
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(800) 436-5052
(603) 227-9800
[email protected]
P.O. Box 592
Concord, NH 03302
