What does ChatGPT and generative AI mean for PR agencies?
The reality is that recent developments in artificial intelligence, as seen in tools like ChatGPT, may hint at both promise and peril for communicators.
The reality is that recent developments in artificial intelligence, as seen in tools like ChatGPT, may hint at both promise and peril for communicators.
Most agency leaders want to exceed expectations for their clients – and that should definitely be the goal.
Get better, more consistent results by adding paid, shared, and owned media to the mix.
The only way to operate profitably is to control costs and price client engagements correctly.
More agencies are allowing or requiring employees to use their own phones and laptops.
A few simple steps can help make your business journey safer and more enjoyable.
Nobody says, “that’s great advice, but I’m going to ignore it.” Understanding the cause of the resistance will improve your agency-client relationships.
If your agency tracks spending, audits usage, and establishes standards for software, you will get the benefits of technology — without letting it erode your bottom line.
There are lots of software tools that will help you run your agency business better. Here are some of the ones that I like.
Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts with building out an accurate budget. And it’s easy to overlook hidden expenses, so this process needs to be completed thoroughly to ensure a comprehensive picture of the financial aspects of any project. So what should
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.