Execution is producing results profitably.
No agency survives very long unless it produces results for clients.
At the same time, agencies will perish if they don’t turn a profit.
That intersection of effectiveness and efficiency forms the foundation of an effective Execution process in the AIM-GET Framework.
Your agency needs proven, repeatable processes that keep within budget and produce results that keep clients happy.
Like each facet of AIM-GET, Execution relies on the others to guide it. In particular, the more focused the Identity, the more likely you are to be able to form those profitable processes that work.