Execution is producing results profitably.
No agency survives very long unless it produces results for clients.
At the same time, agencies will perish if they don’t turn a profit.
That intersection of effectiveness and efficiency forms the foundation of an effective Execution process in the AIM-GET Framework.
Your agency needs proven, repeatable processes that keep within budget and produce results that keep clients happy.
Like each facet of AIM-GET, Execution relies on the others to guide it. In particular, the more focused the Identity, the more likely you are to be able to form those profitable processes that work.
Recent Insights on Execution
In this episode of the Agency Leadership Podcast, Chip and Gini pick up a question from the Spin Sucks Community to dive into this topic.
Galen Low, co-founder of The Digital Project Manager, joined Chip on this episode to talk about how agencies can improve their project management skills to improve the results that they produce for clients while also contributing to the agency’s bottom line.
In this episode of Chats with Chip, Carl Smith describes the journey and talks about what has worked — and what hasn’t.
In this episode of the Small Agency Talk Show, Kami Huyse of Zoetica Media and Chip Griffin of SAGA discuss when it makes sense to become an extension of your client’s team — and how to do so effectively.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.