Execution is producing results profitably.
No agency survives very long unless it produces results for clients.
At the same time, agencies will perish if they don’t turn a profit.
That intersection of effectiveness and efficiency forms the foundation of an effective Execution process in the AIM-GET Framework.
Your agency needs proven, repeatable processes that keep within budget and produce results that keep clients happy.
Like each facet of AIM-GET, Execution relies on the others to guide it. In particular, the more focused the Identity, the more likely you are to be able to form those profitable processes that work.
Recommended Resources:
Recent Insights on Execution
Expanding the service offerings of your media relations agency
Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren’t sure how best to do it.
The difference between over-delivering and over-servicing agency clients
Most agency leaders want to exceed expectations for their clients – and that should definitely be the goal.
Agencies and Twitter in 2022
What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?
How to allocate your client’s PESO budget
In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
