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AIM-GET: Execution

Execution is producing results profitably.

No agency survives very long unless it produces results for clients.

At the same time, agencies will perish if they don’t turn a profit.

That intersection of effectiveness and efficiency forms the foundation of an effective Execution process in the AIM-GET Framework.

Your agency needs proven, repeatable processes that keep within budget and produce results that keep clients happy.

Like each facet of AIM-GET, Execution relies on the others to guide it. In particular, the more focused the Identity, the more likely you are to be able to form those profitable processes that work.

Recent Insights on Execution

Agencies and Twitter in 2022

What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?

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About the AIM-GET Framework

The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.

It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.