Execution is producing results profitably.
No agency survives very long unless it produces results for clients.
At the same time, agencies will perish if they don’t turn a profit.
That intersection of effectiveness and efficiency forms the foundation of an effective Execution process in the AIM-GET Framework.
Your agency needs proven, repeatable processes that keep within budget and produce results that keep clients happy.
Like each facet of AIM-GET, Execution relies on the others to guide it. In particular, the more focused the Identity, the more likely you are to be able to form those profitable processes that work.
Recommended Resources:
Recent Insights on Execution
Should AI upend your agency business model today?
Chip and Gini argue that agencies should be looking to better integrate AI into their own processes and understanding how it is transforming how their clients approach the challenges that agencies address.
How agencies should think about Wikipedia in 2023 (featuring Bill Beutler)
In this episode, Chip talks with Bill about the evolution of Wikipedia in recent years and how agencies can help their clients navigate the sometimes confusing editing ecosystem without getting themselves into trouble.
Let’s talk about bad agency pitches
Chip and Gini are tired of all of the bad pitches from agencies that they find in their inboxes. They simply can’t take any more.
Process matters for agencies (featuring Juliana Marulanda)
In this episode of Chats with Chip, Juliana Marulanda of ScaleTime explains why creating and documenting repeatable processes for your agency can make a big difference in outcomes for your business and your clients.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
