Management is creating structure for your success.
The structure that you establish for your agency business has a direct impact on future success.
The Management portion of the AIM-GET process examines your firm’s ownership, legal and accounting processes, and general business operations.
It’s not all about paperwork, but rather defining the approach you take and the culture you create.
It starts with defining the owner’s role (and ensuring it matches the goals set in the Ambition phase).
From there, you decide key issues like the work environment (in-office, remote, or hybrid) and the general staffing structure (including the mix of payroll employees versus freelancers).
Finally, Management is about creating the reporting and accountability structure that gives you the best chance for success.
Recommended Resources:
- How agencies can avoid common legal mistakes (featuring Sharon Toerek)
- P&L’s and other financial report basics for agency owners
- Key things to consider when building an agency with multiple partners
- Keep your agency’s time tracking simple
- What your agency partnership’s buy-sell agreement should include
- How transparent should agency owners be?
- Agency of the future: in-office, remote, or hybrid?
- Agency M&A Basics
Recent Insights on Management
Charging clients for internal agency staff time
If you have listened to Chip and Gini’s advice in the past, you are carefully tracking your team’s time to understand how much it costs you to serve your clients.
The One Magic Agency Business Metric
In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular “single number” metrics that some advocate — and then explain why they may not be the best for your purposes.
Fractional C-level help for agencies
Does your agency need a fractional CFO, COO, or head of HR?
Escaping your agency for a day, a week, a month, or more
PR and marketing agency owners often find it difficult to take time off.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
