Management is creating structure for your success.
The structure that you establish for your agency business has a direct impact on future success.
The Management portion of the AIM-GET process examines your firm’s ownership, legal and accounting processes, and general business operations.
It’s not all about paperwork, but rather defining the approach you take and the culture you create.
It starts with defining the owner’s role (and ensuring it matches the goals set in the Ambition phase).
From there, you decide key issues like the work environment (in-office, remote, or hybrid) and the general staffing structure (including the mix of payroll employees versus freelancers).
Finally, Management is about creating the reporting and accountability structure that gives you the best chance for success.
Recommended Resources:
- How agencies can avoid common legal mistakes (featuring Sharon Toerek)
- P&L’s and other financial report basics for agency owners
- Key things to consider when building an agency with multiple partners
- Keep your agency’s time tracking simple
- What your agency partnership’s buy-sell agreement should include
- How transparent should agency owners be?
- Agency of the future: in-office, remote, or hybrid?
- Agency M&A Basics
Recent Insights on Management
Getting agency-client contracts done right
In this episode, Chip and Gini talk about some of the common mistakes that they have seen agency owners make with contracts and how to go about it in the best way.
Stop asking what you can delegate as an agency owner
Agency owners ask Chip and Gini all the time how they can figure out what to delegate — and how to do it — to free up time in their days.
Are you getting lost in the wrong stuff as an agency owner?
In this episode, Chip and Gini explore some of the things that PR and marketing agency owners focus on that probably aren’t worth the time.
Is business slowing down for agencies in 2023?
Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
