Ambition is knowing what you want to achieve.
Agency owners need to develop their own definition of what success looks like for them.
There is no reason to take on all of the risk and stress of running your own business if you don’t get what you want from it.
That’s why the AIM-GET process starts with defining your own Ambition.
It’s all about you at this stage. What kind of work do you want to do? How much do you want to work? How much money do you want (and need) to earn? How and when do you want to exit the business?
Every subsequent decision about your agency business needs to be looked at through the lens of your own Ambition.
Recommended Resources:
- AIM-GET Workbook: Ambition
- What is an Intentional Agency?
- Should you be an agency owner, freelancer, or employee?
- 7 key skills for agency owners to develop (part 1 | part 2)
- Taking a sabbatical from the agency you own
- Building the agency you want to own (featuring Chris Williams)
- Chasing money vs pursuing passion as an agency leader
Recent Insights on Ambition
How much is your agency worth?
The truth is that the value of your agency is whatever amount a buyer is willing to pay and you are willing to accept.
5 questions to help determine how well your agency works for you
Too many agency owners let the business drive them rather than putting the business to work in service of their own personal goals.
Do you remember why you started your agency?
Many of the agency owners I work with have come to me this summer asking about larger than usual changes.
Stop trying to be like other agencies
We all have companies and entrepreneurs that we look up to, but that doesn’t mean that we should aspire to be just like them.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
