Ambition is knowing what you want to achieve.
Agency owners need to develop their own definition of what success looks like for them.
There is no reason to take on all of the risk and stress of running your own business if you don’t get what you want from it.
That’s why the AIM-GET process starts with defining your own Ambition.
It’s all about you at this stage. What kind of work do you want to do? How much do you want to work? How much money do you want (and need) to earn? How and when do you want to exit the business?
Every subsequent decision about your agency business needs to be looked at through the lens of your own Ambition.
Recommended Resources:
- AIM-GET Workbook: Ambition
- What is an Intentional Agency?
- Should you be an agency owner, freelancer, or employee?
- 7 key skills for agency owners to develop (part 1 | part 2)
- Taking a sabbatical from the agency you own
- Building the agency you want to own (featuring Chris Williams)
- Chasing money vs pursuing passion as an agency leader
Recent Insights on Ambition
Questions to ask when defining your ambition for your agency
Your definition of Ambition can include anything you want, but here are a few suggested questions to help you get started with the exercise.
Define your ambition to get (and keep) your agency on track for success
Many agency owners set goals for themselves and goals for their businesses, but they fail to properly link the two. As much as we may
Planning for 2022 is as much about stopping as starting
As creative people, we often try to do too much. As entrepreneurs, we have too many ideas.
Doing a few things well usually turns out better than doing a lot of things at a mediocre level — or worse.
When agency owners get tired of their business
Many PR & marketing agency owners feel overworked, underpaid, and burned out. What can they do about it?
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
