Ambition is knowing what you want to achieve.
Agency owners need to develop their own definition of what success looks like for them.
There is no reason to take on all of the risk and stress of running your own business if you don’t get what you want from it.
That’s why the AIM-GET process starts with defining your own Ambition.
It’s all about you at this stage. What kind of work do you want to do? How much do you want to work? How much money do you want (and need) to earn? How and when do you want to exit the business?
Every subsequent decision about your agency business needs to be looked at through the lens of your own Ambition.
Recommended Resources:
- AIM-GET Workbook: Ambition
- What is an Intentional Agency?
- Should you be an agency owner, freelancer, or employee?
- 7 key skills for agency owners to develop (part 1 | part 2)
- Taking a sabbatical from the agency you own
- Building the agency you want to own (featuring Chris Williams)
- Chasing money vs pursuing passion as an agency leader
Recent Insights on Ambition
Write your own job description first as the agency owner
Just as the flight attendant tells you to put on your own oxygen mask before helping your seatmate, the same rule should apply to setting your team’s roles.
Characteristics of a Build to Own Agency
I have discussed the importance of the mindset around Build to Own, but what are the specific characteristics of an agency that you create with that outlook?
Defining your Ambition as an agency owner
In this episode, Chip and Gini discuss SAGA’s AIM-GET Framework that starts with defining the owner’s Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to be successful and satisfying.
Things to know before you consider selling your agency
Many PR and marketing agency owners dream of selling their businesses one day. Before you decide if that is the right move for you, you should know about the process.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
