Identity is finding focus to attract ideal clients.
When you know who your ideal client is, you can more clearly describe your agency to the right prospects.
A more focused agency can produce better results for clients, achieve greater profitability, and more easily win new business.
Your agency’s Identity must be built around determining which clients you serve best, which clients you most enjoy working with, and which clients can best contribute to your bottom line.
As part of the AIM-GET process, you will examine your past work (both as an agency and your prior experience) to look for clues to better describe your ideal client.
The Identity that you establish for your agency will guide much of the rest of the planning and implementation that leads to success.
Recent Insights on Identity
Look to your track record as you define your agency’s ideal client
Past performance may not be a guarantee of future results, but it certainly provides a wealth of insight that can help you plan for success.
Does your agency need to find a niche?
In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus.
Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy)
In this episode of Chats with Chip, Jessica Phillips, CEO/Founder of The Social Standard, and that agency’s Chief Revenue Officer, Dylan Conroy, discuss their approach to growing the business.
Do you know who your ideal client is?
Few things will accelerate the profitable growth of your agency more than having a clear understanding of what makes an ideal client for you and your team.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
