Identity is finding focus to attract ideal clients.
When you know who your ideal client is, you can more clearly describe your agency to the right prospects.
A more focused agency can produce better results for clients, achieve greater profitability, and more easily win new business.
Your agency’s Identity must be built around determining which clients you serve best, which clients you most enjoy working with, and which clients can best contribute to your bottom line.
As part of the AIM-GET process, you will examine your past work (both as an agency and your prior experience) to look for clues to better describe your ideal client.
The Identity that you establish for your agency will guide much of the rest of the planning and implementation that leads to success.