Growth is effective matchmaking with prospects.
It can be tempting for agency leaders to skip over the AIM portion of the process and jump straight into Growth.
That’s because there is a misconception that you just need more business and everything else will take care of itself.
The reality is that each step of the AIM process positions you for more successful Growth.
Ultimately, it’s not just about getting new clients and projects, but rather the right clients and projects.
Growth is an ongoing process that starts with treating your own agency as a client and establishing a clear marketing and sales program that you implement consistently.
Recommended Resources:
- Business development for agency owners who hate sales
- Your agency’s first meeting with a prospect
- Choosing the right pricing model for your agency’s services
- How floor-to-ceiling pricing generates agency profits
- Ideas for agency lead generation
- Getting the client’s perspective on agency relationships
- Creating winning new business strategies for your agency (featuring Shannyn Lee)
Recent Insights on Growth
Building a strong financial foundation for your agency (featuring Ryan Watson)
In this episode of Chats with Chip, Ryan Watson of Upsourced discusses the critical role that financial planning has in growing a successful agency.
How to think about time when selling your agency’s services
Let’s take a look at a few key principles to follow when talking about time with your prospects and clients.
Jumpstarting your agency’s business development (featuring Adam Graham)
Adam Graham, Founder of both Gray Matters and BD Matters, brings a wealth of agency business development expertise to the table in this episode of Chats with Chip.
References and case studies for your agency
Another day, another rant from Chip and Gini. This time they have references and case studies on their minds.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
