Growth is effective matchmaking with prospects.
It can be tempting for agency leaders to skip over the AIM portion of the process and jump straight into Growth.
That’s because there is a misconception that you just need more business and everything else will take care of itself.
The reality is that each step of the AIM process positions you for more successful Growth.
Ultimately, it’s not just about getting new clients and projects, but rather the right clients and projects.
Growth is an ongoing process that starts with treating your own agency as a client and establishing a clear marketing and sales program that you implement consistently.
Recommended Resources:
- Business development for agency owners who hate sales
- Your agency’s first meeting with a prospect
- Choosing the right pricing model for your agency’s services
- How floor-to-ceiling pricing generates agency profits
- Ideas for agency lead generation
- Getting the client’s perspective on agency relationships
- Creating winning new business strategies for your agency (featuring Shannyn Lee)
Recent Insights on Growth
Biz dev when you’re just starting an agency
In this episode, Chip and Gini share their thoughts on how to acquire your earliest clients.
How to keep making money in 2023
In this episode, Chip and Gini explore how you can correct your pricing to handle shrinking margins due to inflation and other factors.
Target your agency outreach efforts
In this episode of the Small Agency Talk Show, Lee McKnight, Jr. of RSW/US joins Chip Griffin of SAGA to discuss the problem with mass marketing your agency instead of taking a more focused approach.
Planning for 2023 Agency Biz Dev
With the end of the year nearly upon us, Jody Sutter of The Sutter Company and Chip Griffin of SAGA discuss how agencies should go about planning for their 2023 business development efforts.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
