Growth is effective matchmaking with prospects.
It can be tempting for agency leaders to skip over the AIM portion of the process and jump straight into Growth.
That’s because there is a misconception that you just need more business and everything else will take care of itself.
The reality is that each step of the AIM process positions you for more successful Growth.
Ultimately, it’s not just about getting new clients and projects, but rather the right clients and projects.
Growth is an ongoing process that starts with treating your own agency as a client and establishing a clear marketing and sales program that you implement consistently.
Recommended Resources:
- Business development for agency owners who hate sales
- Your agency’s first meeting with a prospect
- Choosing the right pricing model for your agency’s services
- How floor-to-ceiling pricing generates agency profits
- Ideas for agency lead generation
- Getting the client’s perspective on agency relationships
- Creating winning new business strategies for your agency (featuring Shannyn Lee)
Recent Insights on Growth
Quick-thinking agencies can help clients in a crisis
In this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV show.
If you think agency new business is sales, you’re doing it wrong
Good agency new business programs are all about matchmaking – finding a good fit between the prospect and the agency.
How agencies should handle procurement and legal
Most agencies approach the arrival of procurement and legal teams with a sense of dread. And it isn’t without good reason.
Fresh research on agency new business
In this episode of the Small Agency Talk Show, Lee McKnight, Jr. of RSW/US shares new research on the state of agency new business today.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
