Growth is effective matchmaking with prospects.
It can be tempting for agency leaders to skip over the AIM portion of the process and jump straight into Growth.
That’s because there is a misconception that you just need more business and everything else will take care of itself.
The reality is that each step of the AIM process positions you for more successful Growth.
Ultimately, it’s not just about getting new clients and projects, but rather the right clients and projects.
Growth is an ongoing process that starts with treating your own agency as a client and establishing a clear marketing and sales program that you implement consistently.
- Business development for agency owners who hate sales
- Your agency’s first meeting with a prospect
- Choosing the right pricing model for your agency’s services
- How floor-to-ceiling pricing generates agency profits
- Ideas for agency lead generation
- Getting the client’s perspective on agency relationships
- Creating winning new business strategies for your agency (featuring Shannyn Lee)