Talent is recruiting and retaining the best team.
Most agencies will tell you that their people are what makes them unique and able to generate results for clients.
That’s half true. It is rare that your team is a true differentiator, but they are critical to your client’s success.
While many like to argue that agencies shouldn’t be selling time, that is the key resource that forms the basis of all engagements. New business means more work hours for just about any agency.
Recruiting and retaining the right team may be the most important role of any agency leader. Without Talent, there is no business.
All of the work in the AIM-GET process to this point creates the structure that makes finding, training, and keeping the best people possible.
Recommended Resources:
- Hiring the best employees for your agency
- Managing small agency employees to maximize performance
- Employee compensation essentials for agencies
- Building your agency’s bench
- Setting team capacity benchmarks for your agency
- Recruiting the best talent for your agency
- How to hold agency employees accountable
- Your outside counsel should review (but not write) your agency employee handbook
Recent Insights on Talent
Micromanage your way to agency failure
Chip and Gini offer tips on how to break the cycle of micromanagement and empower your team to produce the best results possible.
Helping agency employees to improve their PR skills
In this episode, Chip and Gini explore how agency leaders can help their team members to develop the skills and knowledge needed to produce excellent results for clients.
Weekly 1:1 meetings make a big difference for your agency
It’s no secret that Chip rants about the importance of weekly 1:1 meetings between agency managers and their direct reports.
Why Performance Improvement Plans don’t work
With apologies to my human resources friends, I don’t like Performance Improvement Plans (PIPs).
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
