Talent is recruiting and retaining the best team.
Most agencies will tell you that their people are what makes them unique and able to generate results for clients.
That’s half true. It is rare that your team is a true differentiator, but they are critical to your client’s success.
While many like to argue that agencies shouldn’t be selling time, that is the key resource that forms the basis of all engagements. New business means more work hours for just about any agency.
Recruiting and retaining the right team may be the most important role of any agency leader. Without Talent, there is no business.
All of the work in the AIM-GET process to this point creates the structure that makes finding, training, and keeping the best people possible.
Recommended Resources:
- Hiring the best employees for your agency
- Managing small agency employees to maximize performance
- Employee compensation essentials for agencies
- Building your agency’s bench
- Setting team capacity benchmarks for your agency
- Recruiting the best talent for your agency
- How to hold agency employees accountable
- Your outside counsel should review (but not write) your agency employee handbook
Recent Insights on Talent
Getting ready to hire your first agency employee
In this episode, Patrick Rogan of Ignition HR talks with Chip Griffin of SAGA about pre-hiring considerations, as well as what you should be doing in terms of the paperwork and other administrivia associated with being an employer.
The agency help shortage
Karen Swim of Solo PR Pro and Chip Griffin of SAGA discuss the shortage of available help for small agencies and solos alike.
Focus on agency employee retention
Gini Dietrich of Spin Sucks and Patrick Rogan of Ignition HR join Chip Griffin of SAGA to talk about how to hold on to your best employees — especially in the age of the Great Resignation and Quiet Quitting
Helping your agency’s new managers
As small agencies grow, individual team members usually begin to take on direct reports — often for the first time in their careers.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
