Talent is recruiting and retaining the best team.
Most agencies will tell you that their people are what makes them unique and able to generate results for clients.
That’s half true. It is rare that your team is a true differentiator, but they are critical to your client’s success.
While many like to argue that agencies shouldn’t be selling time, that is the key resource that forms the basis of all engagements. New business means more work hours for just about any agency.
Recruiting and retaining the right team may be the most important role of any agency leader. Without Talent, there is no business.
All of the work in the AIM-GET process to this point creates the structure that makes finding, training, and keeping the best people possible.
Recommended Resources:
- Hiring the best employees for your agency
- Managing small agency employees to maximize performance
- Employee compensation essentials for agencies
- Building your agency’s bench
- Setting team capacity benchmarks for your agency
- Recruiting the best talent for your agency
- How to hold agency employees accountable
- Your outside counsel should review (but not write) your agency employee handbook
Recent Insights on Talent
Bidding wars for agency talent
How should you handle it when one of your agency’s employees — or prospective new hires — comes to you and asks you to match another offer?
Should your agency hire contractors or employees?
In this episode, Chip and Gini discuss the merits of some of these arguments and explain how agency leaders can think about the right mix of contractors and employees in their own businesses.
Leveraging overseas talent to grow your agency (featuring Noel Andrews)
In this episode of the Chats with Chip Podcast, Noel Andrews of JobRack explains how talent from Eastern Europe and other parts of the world can supplement your workforce.
How the agency workforce’s expectations are changing
It isn’t just about compensation — something that we have discussed previously on the Small Agency Talk Show. In this episode, Patrick Rogan of Ignition HR and Chip Griffin of SAGA discuss some of the non-monetary demands being made and how agency leaders should handle them.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
