Talent is recruiting and retaining the best team.
Most agencies will tell you that their people are what makes them unique and able to generate results for clients.
That’s half true. It is rare that your team is a true differentiator, but they are critical to your client’s success.
While many like to argue that agencies shouldn’t be selling time, that is the key resource that forms the basis of all engagements. New business means more work hours for just about any agency.
Recruiting and retaining the right team may be the most important role of any agency leader. Without Talent, there is no business.
All of the work in the AIM-GET process to this point creates the structure that makes finding, training, and keeping the best people possible.
Recommended Resources:
- Hiring the best employees for your agency
- Managing small agency employees to maximize performance
- Employee compensation essentials for agencies
- Building your agency’s bench
- Setting team capacity benchmarks for your agency
- Recruiting the best talent for your agency
- How to hold agency employees accountable
- Your outside counsel should review (but not write) your agency employee handbook
Recent Insights on Talent
Your Role: Advice for small agency account managers and executives
In a small agency, you have more opportunities, but also more responsibility than your counterparts in the larger shops.
How to develop your agency’s own leaders
In this episode of the Small Agency Talk Show, Karl Sakas of Sakas & Company and Ken Jacobs of Jacobs Consulting & Executive Coaching join SAGA’s Chip Griffin to discuss how small agency owners can better develop their own internal leaders.
Improving agency employee retention
With the Great Resignation putting increased pressure on an already tight labor market, agencies are rightly concerned not just about recruiting new employees, but also retaining the talent they already have.
Assigning and communicating roles for agency team members
Clients often want to know who at the agency does what. It might be because they want to understand the work that they’re getting, but it also might be because they want to go directly to individuals for certain things.
About the AIM-GET Framework
The AIM-GET Framework helps provide a roadmap for achieving success with your agency business.
It outlines the steps you need to take to plan and implement a strategy that gets you the results that you want.
