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Finding relevant journalists and influencers (featuring Samantha Deeks)

Using software to build better relationships
Chip Griffin and Samantha Deeks

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In this episode of Chats with Chip, Samantha Deeks of PRgloo talks about finding and reaching out to influencers and journalists who can help your agency’s clients.

Samantha explains why she founded PRgloo and looks at the journey they have taken. She also takes a look into the future — both of her product and the industry.

The conversation focuses on the need to avoid PR spam and instead build real relationships — and how effective tools can help advance that goal.