Who Should PR Agencies Report To?
In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.
In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.
In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair Enns.
Everyone says they have the best team that can do the best job.
But are you really as focused on client results as you think?
In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it.
The fastest path to profit problems lies in using your own time to unnecessarily review or even duplicate another team member’s work.
To understand how well you are meeting your client service objectives, answer these 5 questions.
In this episode, Chip and Gini discuss how to get your agency’s time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.
In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.
Here are some specific activities that every public relations agency should be considering as the year kicks off.
If you’re anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to.