7 reasons clients ignore advice from your agency
Nobody says, “that’s great advice, but I’m going to ignore it.” Understanding the cause of the resistance will improve your agency-client relationships.
Nobody says, “that’s great advice, but I’m going to ignore it.” Understanding the cause of the resistance will improve your agency-client relationships.
This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments — and would prove to be quite expensive to offer.
The recent documentaries about the disaster that was the Fyre Festival raise an interesting question: are agencies responsible for their clients’ actions?
If your agency tracks spending, audits usage, and establishes standards for software, you will get the benefits of technology — without letting it erode your bottom line.
There are lots of software tools that will help you run your agency business better. Here are some of the ones that I like.
Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC), joined to discuss Measurement Month and the challenges and opportunities for communicators.
Craig Carroll, Executive Director of the OCR Network, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications.
Listen to Jason Booms for a definition of terms related to primary research, information about how online polls can be useful, and how to combine media analysis with primary research to make data-driven decisions.
Chip has a conversation about internal communications and measurement with Ryan Williams, a partner with Tekara Effectiveness.
Terry Flannery, Vice President for Communication at American University, joined Chip to discuss communication and marketing departments in higher education.