The One Magic Agency Business Metric
In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular “single number” metrics that some advocate — and then explain why they may not be the best for your purposes.
In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular “single number” metrics that some advocate — and then explain why they may not be the best for your purposes.
Does your agency need a fractional CFO, COO, or head of HR?
PR and marketing agency owners often find it difficult to take time off.
Agency owners love to ask what others are charging or what services they are providing. They dig into the competition for insight on their own planning.
In this second part of a two-part series, Zach Hyder explains what it has been like to transition from agency coach to president of the agency founded by Ward Hubbell.
In this episode, Hubbell Communications founder Ward Hubbell talks about the agency he founded, and how he decided to approach the transition when he no longer wanted to manage the business day-to-day.
This episode will help you to build or improve your own framework for reporting that should lead to better results, happier clients, and improved retention.
In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.
During the past couple of weeks, I have received a number of questions from agency owners wondering if I think a recession is coming and what they should do to prepare.
How should you handle it when clients ignore your recommended course of action? When should you push back — and how should you do it?