Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Giving gifts to agency clients and employees (SAGA)
- The Future Is Integrated: Being All In on the PESO Model™ Certification (Spin Sucks)
- The 3A’s: One “Quick Win” to Boost Employee Engagement (Sakas and Company)
- How To Evaluate a Client That Is New to PR (Solo PR Pro)
- The value of neurodiversity on our teams (Bureau of Digital)
- Unique Challenges Of That Very First Experienced Hire (David C. Baker)
- Reporting the Effectiveness of Your Content Marketing Program (Spin Sucks)
Podcast Episodes
- Maintaining the Expert Position…After the Sale (2Bobs)
- The Key to Breaking Through the $1M Sales Barrier, with Brad Farris (The Agency Profit Podcast)
- Digging into some Content Marketing Data (Spin Sucks)
- Doubts, Delays, and Why You Shouldn’t Go It Alone (That Solo Life)
- Michael F. Schein on the Power of Hype (The Digital Agency Growth Podcast)
- Managing Clients with 100 Million+ Budgets The Digital Agency Show)
- Communicating Pay Transparency (For Immediate Release)
- Leveraging Time-Tracking Strategies to Boost Profitability, with Logan Lyles (The Innovative Agency)
- How to start when you’re stuck with Robbie Swale (The Personal Brand Entrepreneur Show)
- 4 Pivotal Moves to Get Your Agency to the Multi-Million Dollar Level (Smart Agency Master Class)
Videos
- Target your agency outreach efforts (Small Agency Talk Show)
- Slack Overflow by The Bureau (Bureau of Digital)