Weekly Roundup: Green flags, breaking rules, and controlling the pitch
A collection of articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners.
Weekly Roundup: The worst times, AI, and the future of events
A collection of articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners.
Eating your own dog food and marketing your agency (featuring Aaron Strout)
Listen to the advice you give to clients and take advantage of it for yourself
The ongoing (and pointless?) battle between PR and advertising agencies
The bright lines between communications disciplines continue to fade.
How agencies should think about AI and analytics (featuring Katie Robbert)
Burying buzzwords and demystifying data to help agencies get results for their clients and themselves
CWC 28: Brent Lightner of Taoti Creative
Brent Lightner, founder and CEO of Taoti Creative in Washington, DC talks about his journey from pre-med student to successful marketing agency owner.
