Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
It’s not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.
As the owner of a small agency, the weight of business development falls on your shoulders.
Focusing on client retention matters even more in times like these where every organization is taking a close look at spending and trying to understand the ROI of their investments.
Let’s take a look at some of the specific ways that agencies should use reporting tools and services to drive profitable activity.
One of the great things about being an agency owner is that we have the flexibility to choose who we work for, including both paying clients and the discounted or free services we may offer.
Have you ever thought about writing a book to leverage as a tool for demonstrating your expertise and building the profile of yourself and your agency?