In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.
If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided.
In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election.
What if I told you there’s a question that most of you aren’t asking that will dramatically improve your ability to find (and land) right-fit clients?
If you buy into my notion that you should help 99 percent of your target audience for free (as I strive to do), then how do you find and serve your 1 percenters that pay the bills?
In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.
With effective use of media monitoring and measurement, your agency’s content marketing program can produce better results with less effort.
Chip was recently asked to share his strategic approach to asking questions during initial calls with prospective clients.
It’s not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.
As the owner of a small agency, the weight of business development falls on your shoulders.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
