A small price increase can lead to a big boost in profits for your agency
It doesn’t take a massive rise in fees to make a significant difference to your bottom line.
It doesn’t take a massive rise in fees to make a significant difference to your bottom line.
Chuck Hester, longtime communications expert and author of Linking In to Pay It Forward, offers tips on how agency leaders can use LinkedIn effectively for business development, recruiting, and more.
On this show, Chip and Gini look at how you can effectively refer prospects to other agencies in your network.
Understanding how to handle pricing conversations leads to better client expectations and a more profitable business.
This episode includes helpful advice and useful tips for agencies as they respond to requests for proposals.
Successful agency owners turn down new business opportunities and walk away from clients who aren’t a good fit.
Chip and Gini take a look at why you need to treat your own agency as if it were a client — and how to do that most effectively.
Marketing communication services aren’t cheap. Determining whether it is the right decision and a good investment are critical questions when a prospect is deciding to hire your agency or do it on their own.
In this episode, Chip and Gini explore a variety of ways that agency owners can expand their business development and sales efforts — without taking on the expense of a salary.
Chip and Gini explain why “word of mouth” is not a good answer when someone asks how you generate new business for your PR or marketing agency.