The end of a calendar year typically brings with it a flurry of activity for clients as you try to wind up work in time for a holiday break. You may also be talking with your accountant about timely tax issues to minimize the amount you owe to the government. At the same time, your
Clients frequently complain that their agencies aren’t thinking strategically enough, and agencies often complain that they are doing too much work for the fees their clients are paying. In this webinar, Chip Griffin will explain how a robust annual strategic planning process can help to address both challenges. When done right, these exercises can help
Just because you own a small agency doesn’t mean that you must (or even should) go it alone when it comes to strategic planning. Whether you have 1, 10, or 100 employees, you should be taking advantage of their perspectives and expertise to help create more effective plans for your agency and its clients in
As the end of the year begins to appear on the horizon, most agencies start to think about planning for the year ahead. That often means forecasts, budgets, hiring plans, and other big picture decisions that need to be made. SAGA’s AIM-GET Framework can help you to structure the planning process to maximize the results
In this webinar, Chip Griffin will offer guidance for less experienced managers in small agencies. Whether you are an owner new to managing employees or you have recently been promoted and want some advice on how to meet your new responsibilities, this session will have useful tips. Chip will explore the essential do’s and don’ts,
A common concern expressed by the owners of small PR and marketing agencies is that they aren’t big enough to have the same kind of career growth opportunities for their team members and that this hurts their ability to hold on to the best talent. While smaller businesses certainly have challenges in this area, there
What should your website look like, what kind of content should it contain, and how often do you need to update it? These are just a few of the questions that Chip Griffin will explore in this webinar. He will explain some best practices for your PR or marketing agency’s website, as well as places
After all of the effort it takes to close a sale with a new client, agencies often want to just get the contract done as quickly and easily as possible. In this webinar, Chip Griffin will share with you how he has approached contracts with clients and how he prefers to structure them – as
With all of the talk about artificial intelligence and what it means for agencies, it can be difficult to separate the signal from the noise. What can this new technology do for you? What generative AI solutions already exist that agencies should be experimenting with and potentially taking advantage of today? In this webinar, Chip
Drop-in Q&A with SAGA Founder Chip Griffin, exclusively for small agency owners.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
