In this episode of the Small Agency Talk Show, Lee McKnight, Jr. of RSW/US shares new research on the state of agency new business today.
In this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation.
Agency owners so often hear about the importance of not just being order-takers and finding ways to be more strategic by understanding a client’s real challenges and opportunities.
In this episode of Chats with Chip, Shannyn Lee of Win Without Pitching joins to talk about how agencies can step up their business development game.
The same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel. What can you learn about that when it comes to pricing and positioning your agency? Are your lower-priced clients that much easier to service than the high-ticket ones?
Chip and Gini discuss whether or not you should be using waitlists to manage demand for your agency’s services.
Small agencies can increase their capabilities and bandwidth by partnering with other small agencies and freelancers. But what are the tricks to doing this successfully?
How to avoid wasting time without reverse engineering a proposal to a budget number
Maximize the benefit of being on someone else’s podcast by knowing what to expect, showing up prepared, and demonstrating appreciation afterwards.
Take advantage of careful planning and preparation to create excellent content and build better relationships using your own podcast.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
