Using floor-to-ceiling pricing for your agency
Maximize your profits by getting your pricing right.
Maximize your profits by getting your pricing right.
When should you consider changing your name or the way you present your business to the marketplace?
Agency growth depends on getting your prices right. Set them too high, and you will lose out on great opportunities. Set them too low, and you will find yourself struggling to turn a profit. Many small agencies set their prices too low because they are too eager to close new business. They focus on top-line
Looking for ideas on how to discover more prospects for your agency?
Does your PR or marketing agency have a client concentration problem?
Despite continuing challenges, there’s a lot of opportunity to be had.
Jody Sutter of The Sutter Company and Lee McKnight, Jr. of RSW/US joined Chip Griffin on this week’s Small Agency Talk Show.
The smart folks at RSW/US recently surveyed agency owners and marketers to understand their outlook for 2021. Chip and Gini dig into the data.
How to use freebies to assist in business development
How to get collaborations right so that the client gets results — and everyone profits