
Write your own job description first as the agency owner
Just as the flight attendant tells you to put on your own oxygen mask before helping your seatmate, the same rule should apply to setting your team’s roles.
Just as the flight attendant tells you to put on your own oxygen mask before helping your seatmate, the same rule should apply to setting your team’s roles.
I have discussed the importance of the mindset around Build to Own, but what are the specific characteristics of an agency that you create with that outlook?
Many PR and marketing agency owners dream of selling their businesses one day. Before you decide if that is the right move for you, you should know about the process.
If you want to achieve your goals and reap the rewards of entrepreneurship, build a business that you are happy to own.
Your definition of Ambition can include anything you want, but here are a few suggested questions to help you get started with the exercise.
We can achieve many of our personal goals only by meeting specific business objectives.
Recognize that we’re in this for the long haul and starting thinking more deeply about what your agency looks like in the future
Know the truth and examine the pros and cons before you choose your path as a communicator.
Commit to building a business that matches your goals in 2020 and beyond
Introducing an approach to help PR and marketing agency owners build a better business to get the results they want
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.