Write your own job description first as the agency owner
Just as the flight attendant tells you to put on your own oxygen mask before helping your seatmate, the same rule should apply to setting your team’s roles.
Ambition
Characteristics of a Build to Own Agency
I have discussed the importance of the mindset around Build to Own, but what are the specific characteristics of an agency that you create with that outlook?
Things to know before you consider selling your agency
Many PR and marketing agency owners dream of selling their businesses one day. Before you decide if that is the right move for you, you should know about the process.
The Build to Own mindset
If you want to achieve your goals and reap the rewards of entrepreneurship, build a business that you are happy to own.
Questions to ask when defining your ambition for your agency
Your definition of Ambition can include anything you want, but here are a few suggested questions to help you get started with the exercise.
Define your ambition to get (and keep) your agency on track for success
We can achieve many of our personal goals only by meeting specific business objectives.
Shifting from survival mode to strategic planning
Recognize that we’re in this for the long haul and starting thinking more deeply about what your agency looks like in the future
Should you be an agency owner, freelancer, or employee?
Know the truth and examine the pros and cons before you choose your path as a communicator.
Give yourself the best holiday gift of all: the agency YOU want
Commit to building a business that matches your goals in 2020 and beyond
The AIM-GET Framework for Agency Success
Introducing an approach to help PR and marketing agency owners build a better business to get the results they want
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.