Look to your track record as you define your agency’s ideal client
Past performance may not be a guarantee of future results, but it certainly provides a wealth of insight that can help you plan for success.
Identity
Do you know who your ideal client is?
Few things will accelerate the profitable growth of your agency more than having a clear understanding of what makes an ideal client for you and your team.
How your agency can benefit from multiple revenue models
A well-designed multiple revenue stream model can mitigate risk, improve cash flow, and generate greater profits for your agency.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.