If you think agency new business is sales, you’re doing it wrong
Good agency new business programs are all about matchmaking – finding a good fit between the prospect and the agency.
Growth
How to be a great podcast guest
Maximize the benefit of being on someone else’s podcast by knowing what to expect, showing up prepared, and demonstrating appreciation afterwards.
Making your podcast guest’s experience amazing
Take advantage of careful planning and preparation to create excellent content and build better relationships using your own podcast.
How floor-to-ceiling pricing generates agency profits
Agency growth depends on getting your prices right. Set them too high, and you will lose out on great opportunities. Set them too low, and you will find yourself struggling to turn a profit. Many small agencies set their prices too low because they are too eager to close new business. They focus on top-line
How agencies can avoid losing an account when the primary client contact leaves
Learning how to smartly extend your tentacles can help get you through employee transitions.
How to build your Nifty 50 list to drive agency growth
A step-by-step guide to identify your outreach targets
Behind the scenes of the Agency Leadership YouTube video studio
Ideas you can use for your own video production efforts
Follow the 4-20 rule to get your agency high profitability
The right size clients help you grow more effectively
Choosing the right pricing model for your agency’s services
Communicating the value you provide while making sure you get fairly compensated
Using a Nifty 50 target list to grow your agency
How a simple structure can accelerate your networking and prospecting
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
Connect
(800) 436-5052
(603) 227-9800
[email protected]
P.O. Box 592
Concord, NH 03302